LED Lighting and Food Display
While displaying food products, LED lighting creates an impactful atmosphere for an inspiring shopping experience. According to a study, people remember the color of fresh products as being more saturated than they really are. And when it comes to actually choosing a product, consumer preferences go even further – they want a color that’s even more saturated than what they remember. The right lighting recipe can optimize presentation and enhance sales (source). This is where LED lighting comes into play as it not only provides a difference in the quality of lighting of the food; but more importantly, helps reduce and minimize waste.
Reducing Food Waste
According to Phillips Lighting, poor lighting affects the quality of the fresh produce. The right lighting recipe helps keep food fresh longer, which means a longer shelf life and less food waste. On their website, Phillips provides recipes that LED lighting helps with reducing food waste – one example is cheese. When using LED lighting, cheese experiences a limited liquid oxidation, which creates the perfect fresh, rich and flavourful presentation. In this case, cheese is better preserved and is displayed in an aesthetically pleasing way. For more recipes, visit Philips Lighting.
If you’re looking to reduce waste at home, consider purchasing LED refrigerators as they will have the same effect on your food as they would in store.
Presentation
Studies have shown that lighting effects human perception and can positively or negatively effect sales in a retail environment. As Steon explains, of the senses we have at our disposal, sight is what we predominantly use to perceive quality and freshness. In today’s market, the anchor for supermarket chains and independent greengrocers alike is the freshness of their produce. This is why it is crucial to have food lighting displays illuminated in light with characteristics that are best suited to their coloration.
Case Study:
Check out Samsung’s roll out of COB LEDs with enhanced color and white rendering. Samsung has 3 new LEDs that can make clothing, meat and vegetables look more desirable to shoppers; this could be extremely beneficial to your industry. Check out the difference in look for a customer viewing a product under conventional lights and LEDs.
